The recipes

Chicken launches first. Registered dogs eat first.

Chicken. Brown Rice. Recipe. Launching first

Chicken. Brown Rice. Recipe.

High-protein kibble with real freeze-dried raw mixed through. 11 lb and 22 lb.

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Lamb. Brown Rice. Recipe. This fall

Lamb. Brown Rice. Recipe.

Zero chicken ingredients. This fall. The waitlist hears first.

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Salmon. Brown Rice. Recipe. This fall

Salmon. Brown Rice. Recipe.

Chicken-free and pea-free. This fall. The waitlist hears first.

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File your dog once and you are first in line for every recipe.

We sold out. The next run is coming. Get in line!

Meet the new freeze-dried raw recipes

Explore Chicken. Then join the waitlist to be the first to know when Lamb and Salmon, your dog’s new favorite recipes arrive.

Chicken Chicken Chicken Chicken Chicken Chicken
Lamb Lamb Lamb Lamb Lamb Lamb Lamb
Salmon Salmon Salmon Salmon Salmon Salmon Salmon
Explore the recipes

Food for Dogs of all ages.

Chicken And Brown Rice Formula

Chicken and brown rice kibble with real freeze-dried raw chicken morsels in every bag. Sweet potatoes, whole eggs, beets, carrots, plus chicken liver and hearts, the parts raw feeders brag about. 28% protein, probiotics included. Yes, it comes in a cool bucket too.

Made with Real chicken + Freeze-Dried Raw
Good to know First Ingredient Chicken
Ingredients

Chicken, chicken meal, brown rice, peas, chicken fat (preserved with mixed tocopherols), dried plain beet pulp, lamb meal, salmon meal, freeze dried chicken morsel (chicken, chicken liver, sweet potato, chicken heart, mixed tocopherols [preservative], minerals [zinc amino acid complex, iron amino acid complex, copper amino acid complex, manganese amino acid complex], vitamins [vitamin B3 (niacinamide), vitamin B2 (riboflavin), vitamin B6 (pyridoxine hydrochloride), vitamin B9 (folic acid)), vitamin E supplement]), flaxseed, natural flavor, salmon oil, dried chicory root (source of inulin and FOS), salt, potassium chloride, dried brewers yeast, dried whole eggs, dried cranberries, dried carrots, choline chloride, vitamins (vitamin E supplement, niacin supplement, vitamin A supplement, d-calcium pantothenate, riboflavin supplement, vitamin B12 supplement, vitamin D3 supplement, thiamine mononitrate, pyridoxine hydrochloride, folic acid), minerals (zinc sulfate, iron sulfate, copper sulfate, manganese sulfate, sodium selenium, calcium iodate), L-carnitine, cinnamon, turmeric, mixed tocopherols (preservatives), dried Bacillus coagulans fermentation product.

Guaranteed analysis
  • Crude protein, minimum28.0%
  • Crude fat, minimum15.0%
  • L-carnitine*, minimum100.0 mg/kg
  • Omega-3 fatty acid*, minimum0.5%
  • Omega-6 fatty acid*, minimum2.0%
  • Total microorganisms (Bacillus coagulans)*, minimum100,000,000 CFU/lb
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Food for Dogs of all ages.

Lamb and Brown Rice Formula

Lamb and brown rice kibble with real freeze-dried raw lamb mixed through. Zero chicken ingredients, for the dog doing better without it, or the one who's simply decided chicken is beneath them. Blueberries, sweet potatoes, added taurine, and 26% protein that doesn't need a bribe on top. Yes, it comes in a cool bucket too.

Made with Real lamb / Chicken-free
Good to know First Ingredient Lamb
Ingredients

Lamb, lamb meal, brown rice, oats, brewers rice, peas, pea protein, sunflower oil (preserved with mixed tocopherols), menhaden fish meal, lamb and sweet potato freeze dried nibs*, dried plain beet pulp, natural flavor, salmon oil, flaxseed, salt, potassium chloride, brewers dried yeast, dried chicory root, choline chloride, dried blueberries, dried cranberries, dried carrots, dried sweet potatoes, minerals (zinc proteinate, zinc sulfate, iron proteinate, copper proteinate, iron sulfate, copper sulfate, manganese proteinate, sodium selenite, manganese sulfate, calcium iodate), vitamins (vitamin E supplement, ascorbic acid, niacin supplement, d-calcium pantothenate, vitamin A supplement, biotin, thiamine mononitrate, riboflavin supplement, pyridoxine hydrochloride, vitamin B12 supplement, vitamin D3 supplement, folic acid, biotin), taurine, L-carnitine, cinnamon, turmeric, mixed tocopherols (preservative), dried Bacillus coagulans fermentation product.

Guaranteed analysis
  • Crude protein, minimum26.0%
  • Crude fat, minimum14.0%
  • L-carnitine*, minimum100.0 mg/kg
  • Omega-3 fatty acid*, minimum0.5%
  • Omega-6 fatty acid*, minimum2.0%
  • Total microorganisms (Bacillus coagulans)*, minimum100,000,000 CFU/lb
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100% money-back guarantee

Food for Dogs of all ages.

Salmon And Brown Rice Formula

Salmon and brown rice kibble with real freeze-dried raw salmon in the bag. The chicken-free, pea-free one people kept asking us for. Omega-3s from actual fish, added taurine, 26% protein. Yes, it comes in a cool bucket too.

Made with Real Salmon / Chicken and pea free
Good to know First Ingredient Salmon / All Animal Proteins From Fish
Ingredients

Salmon, menhaden fish meal, brown rice, oats, brewers rice, sunflower oil (preserved with mixed tocopherols), dried plain beet pulp, salmon and sweet potato freeze dried nibs*, salmon meal, natural flavor, salmon oil, flaxseed, salt, monocalcium phosphate, brewers dried yeast, dried chicory root, potassium chloride, choline chloride, dried blueberries, dried cranberries, dried carrots, dried sweet potatoes, minerals (zinc proteinate, zinc sulfate, iron proteinate, copper proteinate, iron sulfate, copper sulfate, manganese proteinate, sodium selenite, manganese sulfate, calcium iodate), vitamins (vitamin E supplement, ascorbic acid, niacin supplement, d-calcium pantothenate, vitamin A supplement, biotin, thiamine mononitrate, riboflavin supplement, pyridoxine hydrochloride, vitamin B12 supplement, vitamin D3 supplement, folic acid, biotin), taurine, L-carnitine, cinnamon, turmeric, mixed tocopherols (preservative), dried Bacillus coagulans fermentation product.

* Not included on final ingredient deck declaration.

Guaranteed analysis
  • Crude protein, minimum26.0%
  • Crude fat, minimum14.0%
  • L-carnitine*, minimum100.0 mg/kg
  • Omega-3 fatty acid*, minimum0.5%
  • Omega-6 fatty acid*, minimum2.0%
  • Total microorganisms (Bacillus coagulans)*, minimum100,000,000 CFU/lb
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100% money-back guarantee

We fixed the food

Benefits

We fixed the food

Your dog is still your problem.

01

Real meat is the first ingredient

Ingredients

Chicken, lamb, or salmon leads every recipe. No mystery meat hiding behind it

02

Complete daily nutrition in every bowl

Nutrition

Balanced to meet AAFCO standards. Dinner is served.

03

Real freeze-dried raw in every bag

The Raw

Raw's benefits without the garage freezer or the thawing ritual. Already mixed in

04

Open the bucket. Pour. Scoop. Watch it disappear

Serve

No freezer burn. No prep. No mess.

No mystery. Just better food.

HumanFood vs. the other stuff

Real-food nutrition without turning dinner into a second job.

What matters
HumanFood
HumanFood
Traditional kibble
Freeze-dried raw inclusions
HumanFood
Traditional kibble
Live probiotics (guaranteed CFU)
HumanFood
Traditional kibble
Prebiotic fiber
HumanFood
Traditional kibble
Omega-3 from fish oil
HumanFood
Traditional kibble
Taurine (heart health)
HumanFood
Traditional kibble
L-Carnitine (lean muscle)
HumanFood
Traditional kibble
Anti-inflammatory superfoods
HumanFood
Traditional kibble
No corn, wheat, or soy
HumanFood
Traditional kibble
Organ meats
HumanFood
Traditional kibble
AAFCO all life stages (inc. large breed)
HumanFood
Traditional kibble

*Comparison is based on typical product formats. Always check the individual product label and feeding instructions.

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Floating Grains

Got questions?

Straight answers for people who care about what goes into their dog.

So were the cheese dogs, the topper dogs, and the hand-fed dogs in our reviews. Read them. Worst case: 100% money-back guarantee, no questions asked.

No he isn't.

Yes. Every recipe is formulated to meet AAFCO nutrient profiles for all life stages, including growth of large-breed puppies. The puppy, the adult, and the senior can all eat from the same bucket.

Lamb and Salmon contain zero chicken and zero chicken meal. Salmon is pea-free on top of it, if that's your thing too.

Late August. Chicken first, Lamb and Salmon right behind it. The waitlist orders before the public, and the last run sold out, so the line is not decorative.

First access when doors open. No payment now, no card, no obligation. Registered dogs eat first. That's the whole deal.

Depends on weight, age, and recipe. Cup amounts vary slightly between recipes because Chicken is 329 kcal per cup, while Lamb and Salmon are 406 kcal per cup. Use the chart for the recipe you’re feeding.

Chicken & Brown Rice — Cups per day
Weight < 4 months 8 months 12 months Adult
≤ 3 lb 3/4 1/2 Adult 1/2
10 lb 1 3/4 1 1/8 Adult 1 1/8
20 lb 3 2 2 1 7/8
40 lb 5 3 3/8 3 3/8 3 1/8
60 lb 6 3/4 4 1/2 4 1/2 3 5/8
80 lb 8 1/2 5 5/8 5 5/8 4 3/8
100 lb — 6 5/8 6 5/8 5 1/4
125 lb — 7 7/8 7 7/8 5 7/8
150 lb — — — 6 3/4
175 lb — — — 7 5/8
Lamb & Brown Rice and Salmon & Brown Rice — Cups per day
Weight < 4 months 8 months 12 months Adult
≤ 3 lb 5/8 1/2 Adult 3/8
10 lb 1 5/8 1 1/8 Adult 1
20 lb 2 3/4 1 3/4 1 3/4 1 5/8
40 lb 4 1/2 3 3 2 7/8
60 lb 6 1/8 4 1/8 4 1/8 3 1/4
80 lb 7 5/8 5 1/8 5 1/8 4
100 lb — 6 6 4 3/4
125 lb — 7 1/8 7 1/8 5 3/8
150 lb — — — 6 1/8
175 lb — — — 6 7/8

Split into 3 meals per day for puppies under 8 months and 2 meals per day for older puppies and adults. For pregnant or nursing dogs, free-feed and expect intake to be 3–4× normal. For seniors, feed about 80% of the adult amount.

Adjust based on how your dog looks after a few weeks. You should be able to feel the ribs but not see them.